The EcoSociety, based in Nelson BC, is a non-profit society working to protect the natural environment of the West Kootenays while creating a sustainable, post-carbon culture. The website is a source of information about regional environmental issues, Society sponsored events and specific calls to action. The website is the organization’s main portal for promotion, managing memberships, and volunteers. The Seed updated the EcoSociety brand identity, completely redesigned the website interface and optimized it for SEO purposes. Key society staff were trained to manage the site independently.